Online appointment booking, e-prescription, health apps, telemedicine – these innovative technologies are now an indispensable part of everyday life and have ushered in a new era in healthcare in Hungary. During the COVID pandemic, the demand for digital solutions from both patients and doctors has soared. Digitalisation helped to address the challenges of the pandemic and has become the key to long-term development. Improvements not only improve the quality of care, but also strengthen doctor-patient trust.
“Healthcare providers and medical centres have realised that active communication with patients is essential for success. Today, it is no longer enough to spread positive feedback by word of mouth. In the online world, patients are consciously choosing a provider through various platforms,” said the Head of Strategy at Future Management.
Bertold Oláh stressed that online feedback, patient reviews and the digital presence of doctors and service providers cannot be bypassed today. “As the market becomes saturated, it becomes more and more important to know who makes an impression online. Patients are navigating the digital world, forming opinions and choosing a doctor based on that.”
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